Privacy policy

This privacy statement explains the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and its related websites, functions and content, as well as external online presence, such as our Social Media Profile (hereafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller

MHB Markt und Motor the
Huteweg 4
35096 Weimar
Germany

Administration:
MHB Markt und Motor the
Marburger Strasse 15
35112 Fronhausen
Germany

Legal representatives:
managing partners Nawid Mostamand & Andre Hauke

Phone: + 49 (0) 6421 - 96 88 740
Fax: + 49 (0) 6421 - 96 88 749

E-Mail: info@profi-autosuche.de
Internet: https://www.profi-autosuche.de

Link to the imprint: https://www.profi-autosuche.de/impressum/

Types of processed data:

- Inventory data (eg, names, addresses).
- Contact details (eg, e-mail, telephone numbers).
- Content data (eg, text input, photographs, videos).
- Usage data (eg, visited websites, interest in content, access times).
– Meta/communication data (e.g. device information, IP addresses).

Categories of affected persons

Visitors and users of the online offering (Hereinafter, we also collectively refer to these affected individuals as 'users').

Purpose of processing

- Provision of the online offer, its functions and contents.
- Answering contact requests and communicating with users.
- Safety measures.
- Reach Measurement / Marketing

Used terms

"Personal data" refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the 'data subject'); an identifiable natural person is one who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more specific factors expressing the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

"Processing" encompasses any operation or set of operations performed on personal data, with or without automated means. This term is broad and includes practically any handling of data.

"Pseudonymization" is the processing of personal data in a way that the data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" refers to any form of automated processing of personal data to evaluate certain personal aspects relating to a natural person, particularly to analyze or predict aspects concerning job performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.

The "controller" refers to the natural or legal person, authority, agency, or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

The "processor" is a natural or legal person, authority, agency, or other body processing personal data on behalf of the controller.

Relevant legal basics

In accordance with Art. 13 DSGVO we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for processing in order to fulfill our legal obligations is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing for the protection of our legitimate interests is Art. 6 para. 1 lit. f DSGVO. In the event that vital interests of the data subject or any other natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO as legal basis.

Safety measures

We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of individuals and organizational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also set up procedures to ensure the enjoyment of data subject rights, data deletion and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection by technology design and by privacy-friendly default settings (Article 25 DSGVO).

Collaboration with processors and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (eg if a transmission of the data to third parties, as to payment service providers, in accordance with Art. 6 para. 1 lit. b DSGVO is required to fulfill the contract), you have consented to a legal obligation or on the basis of our legitimate interests (eg the use of agents, webhosters, etc.).

If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 DSGVO.

Transfers to third countries

If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. DSGVO. This means, for example, that the processing takes place on the basis of special guarantees, such as the officially recognized level of data protection (eg for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to request a confirmation as to whether the data in question are being processed and to provide information about this data as well as further information and a copy of the data in accordance with Art. 15 DSGVO.

You have accordingly. Art. 16 DSGVO the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with Art. 17 DSGVO, they have the right to demand that the relevant data be deleted immediately, or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 DSGVO.

You have the right to demand that the data relating to you provided to us be obtained in accordance with Art. 20 DSGVO and to be transmitted to other persons responsible.

You have gem. Art. 77 DSGVO the right to file a complaint with the competent supervisory authority.

Right to cancel


You have the right to grant consent in accordance with. Art. 7 para. 3 DSGVO with effect for the future

Right of objection

You may at any time object to the future processing of your data in accordance with Art. 21 GDPR. The objection may in particular be made against processing for direct marketing purposes.

Cookies and right of objection for direct advertising

"Cookies" are small files that are stored on users' computers. These files can contain various information. A cookie's primary purpose is to store information about a user (or the device where the cookie is stored) during or after their visit within an online service. Temporary cookies, also known as "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online service or closes their browser. Such a cookie might store the contents of a shopping cart in an online store or a user's login status. "Permanent" or "persistent" cookies, on the other hand, remain stored even after the browser is closed. For instance, they can retain the login status when users revisit the site after several days. Additionally, such cookies can store user interests for audience measurement or marketing purposes. "Third-party cookies" refer to cookies offered by providers other than the operator responsible for the online service. Conversely, if they are only the operator's cookies, they are called "first-party cookies."

We may use both temporary and permanent cookies and provide information about this in our privacy policy.

If users do not want cookies to be stored on their computer, they are advised to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. However, disabling cookies may result in functional limitations within this online service.

A general contradiction against the use of the cookies used for the purpose of online marketing can in a variety of services, especially in the case of tracking, on the US side http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.

Deletion of data

The data processed by us are deleted or restricted in accordance with Art. 17 and 18 DSGVO. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the retention takes place in particular for 10 years according to §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, for taxation relevant Documents, etc.) and 6 years according to § 257 para. 1 No. 2 and 3, para. 4 HGB (commercial letters).

According to legal regulations in Austria the storage takes place in particular for 7 J according to § 132 para. 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years of documentation related to electronically provided services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States for which the Mini-One-Stop-Shop (MOSS) is used.

Business-related processing

In addition we process
- Contract data (eg, subject matter, term, customer category).
- Payment data (eg, bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process our customers' data as part of the order processes in our online shop to enable them to select and order the chosen products and services, as well as facilitate their payment, delivery, or execution.

Processed data includes inventory, communication, contract, and payment data, involving our customers, prospects, and other business partners. Processing is aimed at providing contractual services within the operation of an online shop, invoicing, delivery, and customer services. We utilize session cookies to store the contents of the shopping cart and permanent cookies to preserve the login status.

The processing is based on Art. 6 para. 1 lit. b (execution of order transactions) and c (legally required archiving) DSGVO. The information marked as required for the establishment and fulfillment of the contract is required. We disclose the data to third parties only in the context of extradition, payment or in the context of legal permissions and obligations to legal advisors and authorities. The data will be processed in third countries only if this is necessary for the fulfillment of the contract (eg on customer request at delivery or payment).

Users can optionally create a user account, in particular by being able to view their orders. As part of the registration, the necessary mandatory information will be communicated to the users. The user accounts are not public and can not be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is for commercial or tax reasons according to Art. 6 para. 1 lit. c DSGVO necessary. Information in the customer account remains until its deletion with subsequent archiving in case of a legal obligation. It is the responsibility of the users to secure their data upon termination before the end of the contract.

As part of the registration and re-registration and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with. Art. 6 para. 1 lit. c DSGVO.

The deletion takes place after expiry of legal warranty and comparable obligations, the necessity of keeping the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after its expiration (end of commercial law (6 years) and tax law (10 years) retention obligation).

External payment service providers

We use external payment service providers, through whose platforms the users and we can make payment transactions (eg, with a link to the privacy policy, Paypal (https://www.paypal.com/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/ legal / data protection-agb /), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https: / /www.americanexpress.com/de/content/privacy-policy-statement.html)

As part of the fulfillment of contracts, we use the payment service providers on the basis of Art. 6 Para. 1 lit. b. GDPR. In addition, we use external payment service providers based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f. GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service provider includes inventory data such as name and address, bank details such as account numbers or credit card numbers, PasKeywords, TANs and checksums as well as the contract, sums and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider may transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. We refer to the terms and conditions and data protection notices of the payment service providers.

For the payment transactions, the terms and conditions and the privacy notices of the respective payment service providers, which are available within the respective websites, or transaction applications apply. We also refer to these for further information and assertion of rights of withdrawal, information and other data subjects.

Administration, financial accounting, office organization, contact management

We process data as part of administrative tasks, organizing our operations, financial accounting, and compliance with legal obligations such as archiving. In this context, we process the same data that we process in providing our contractual services. The legal bases for processing are Art. 6(1)(c) GDPR and Art. 6(1)(f) GDPR. Customers, prospective customers, business partners, and website visitors are affected by this processing. The purpose and our interest in processing lie in administration, financial accounting, office organization, data archiving, tasks essential for maintaining our business activities, fulfilling our duties, and providing our services. Deletion of data concerning contractual services and communication complies with the information provided for these processing activities.

We disclose or transmit data to tax authorities, consultants such as tax advisors or auditors, as well as other fee collection agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, event organizers, and other business partners, for example, for future contact purposes. We typically store these predominantly company-related data permanently.

Business analysis and market research

In order to operate our business economically, to recognize market trends, wishes of the contractors and users, we analyze the data available to us for business transactions, contracts, inquiries, etc. We process stock data, communication data, contract data, payment data, usage data, metadata based on the nature 6 para. 1 lit. f. DSGVO, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of business analysis, marketing and market research. In doing so, we can take into account the profiles of the registered users with information, eg on their services used. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the business economics. The analyzes are for us alone and will not be disclosed externally unless they are anonymous, aggregated value analyzes.

If these analyzes or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. Incidentally, the overall business analyzes and general trend provisions are created anonymously if possible.

Registration function

users are allowed to create a user account. During registration, users are provided with necessary mandatory information and, based on Art. 6(1)(b) GDPR, their data is processed for the purpose of providing the user account. Specifically, processed data includes login information (such as name, password, and email address) provided during registration, which is used for the use and purpose of the user account.

Users may receive email notifications regarding information relevant to their user account, such as technical changes. Upon termination of their user account, user data related to the account is deleted, subject to any legal retention obligations. Users are responsible for securing their data upon termination before the end of the contract. We reserve the right to irreversibly delete all data stored during the contract period.

As part of the use of our registration and registration functions as well as the use of the user account, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with. Art. 6 para. 1 lit. c DSGVO. The IP addresses will be anonymized or deleted after 7 days at the latest.

Retrieval of emojis and smilies

Within our WordPress blog, graphic emojis (or smilies), ie small graphical files expressing feelings used by external servers, are used. Here, the providers of the server, the IP addresses of the users. This is necessary so that the emojie files can be transmitted to the users' browsers. The Emojie service is offered by Automattic Inc., 60 29th Street, #343, San Francisco, CA 94110, USA. Privacy policy of Automattic: https://automattic.com/privacy/, The server domains used are sworg and twemoji.maxcdn.com, which to our knowledge are so-called content delivery networks, that is, servers that only provide fast and secure transmission of the files and users' personal data the transmission will be deleted.

The use of emojis is based on our legitimate interests, ie interest in an attractive design of our online offer acc. Art. 6 para. 1 lit. f. DSGVO.

Contacting us

When contacting us (e.g. via contact form, email, telephone or via social media), the user's information is processed to process the contact request and process it in accordance with Article 6 Paragraph 1 Letter b) GDPR. User information can be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization.

We delete the requests if they are no longer required. We review the necessity every two years; the statutory archiving obligations also apply.

Newsletter

With the following information, we inform you about the content of our newsletter, as well as the registration, dispatch, and statistical analysis procedures, along with your right to object. By subscribing to our newsletter, you agree to receive it and accept the described procedures.

Newsletter Content: We send newsletters, emails, and other electronic notifications containing promotional information (hereinafter referred to as "newsletter") only with the recipients' consent or legal permission. If the contents of the newsletter are specifically described during the registration, they are decisive for users' consent. Otherwise, our newsletters contain information about our services and us.

Double Opt-In and Logging: Registration for our newsletter occurs via a double opt-in procedure. That means after registration, you'll receive an email asking you to confirm your subscription. This confirmation is necessary to prevent someone from registering with other people's email addresses. Newsletter subscriptions are logged to meet legal requirements. This includes storing the registration and confirmation times, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration Data: To sign up for the newsletter, providing your email address is sufficient. Optionally, we ask for your name for personal addressing in the newsletter.

Newsletter Dispatch and Analysis: The dispatch of the newsletter and associated performance measurement are based on the recipients' consent according to Art. 6(1)(a), Art. 7 GDPR, in conjunction with § 7(2) No. 3 UWG, or if consent is not required, based on our legitimate interests in direct marketing according to Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG.

Logging the registration procedure is based on our legitimate interests according to Art. 6(1)(f) GDPR. Our interest lies in employing a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, while also allowing us to provide evidence of consent.

Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Newsletter - Newsletter2Go

The dispatch of the newsletter takes place by means of the dispatch service provider Newsletter2Go GmbH, Nürnberger road 8, 10787 Berlin, Germany. The privacy policy of the shipping service provider can be viewed here: https://www.newsletter2go.de/datenschutz/, The shipping service provider is based on our legitimate interests acc. Art. 6 para. 1 lit. f DSGVO and a contract processing agreement acc. Art. 28 para. 3 S. 1 DSGVO used.

The dispatch service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Newsletter - Success Measurement

The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from the server when the newsletter is opened by our server or, if we use a shipping service provider. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval.

This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to thempassen or to send different content according to the interests of our users.

A separate revocation of the performance measurement is unfortunately not possible, in this case, the entire newsletter subscription must be terminated.

Hosting and e-mailing

The hosting services we utilize are for providing the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, as well as technical maintenance services that we employ for the operation of this online offering.

In doing so, we or our hosting provider process inventory data, contact details, content data, contract data, usage data, meta and communication data of customers, interested parties, and visitors to this online offering based on our legitimate interests in an efficient and secure provision of this online service pursuant to Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We, or our hosting provider, collects based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO Data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider ,

Logfile information is stored for security reasons (eg to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ('Google'), based on our legitimate interests (i.e., interest in analyzing, optimizing, and economically operating our online offering within the meaning of Art. 6(1)(f) GDPR). Google employs cookies. The information generated by the cookie regarding the use of the online service by users is typically transmitted to and stored on a Google server in the United States.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online service by users, compile reports on activities within this online service, and provide us with further services related to the use of this online service and internet usage. This can also involve the creation of pseudonymous user profiles based on processed data.

We use Google Analytics with IP anonymization enabled. This means that the IP address of users within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened by Google. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information on data use by Google, setting and objection options in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https:// adssettings.google.com/authenticated ).

The personal data of users is deleted or anonymized after 14 months.

Google AdWords and conversion measurement

We use the services of Google LLC, 6 Amphitheater Parkway, Mountain View, CA 1 on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online service within the meaning of Art. 1600 para. 94043 lit. DSGVO) , USA, ("Google").

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing process Google “AdWords” to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online offer in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, a user is shown advertisements for products that he was interested in on other online offers, this is called “remarketing”. For these purposes, when our and other websites on which the Google advertising network is active are accessed, Google immediately executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also called " Web Beacons ”) integrated into the website. With their help, an individual cookie, ie a small file, is saved on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, which content he is interested in and which offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information on data use by Google, setting and objection options in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https:// adssettings.google.com/authenticated ).

Jetpack (WordPress Stats)

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) we use the Plugin Jetpack (here the subfunction "Wordpress Stats"), which is a Incorporating Visitor Visibility Statistics Tool and by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. Here, user profiles of the users can be created from the processed data, these being used only for analysis and not for advertising purposes. For more information, see the Automattic Privacy Policy: https://automattic.com/privacy/ and Notes on Jetpack Cookies: https://jetpack.com/support/cookies/.

Facebook Pixels, Custom Audiences and Facebook Conversion

Due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”) is used.

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection lawhttps://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook is part of Facebook's data usage policy. Accordingly, general notes on the presentation of Facebook Ads, in the data usage policy of Facebook: https://www.facebook.com/policy.php, Special information and details about the Facebook pixel and how it works can be found in the Help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You may object to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To set which types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on the usage-based advertising settings: https://www.facebook.com/settings?tab=ads, The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.

You may also opt out of the use of cookies for distance measurement and promotional purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and also the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) contradict.

Online presence in social media

We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.

Unless otherwise stated in our privacy policy, we process the users' data as far as they communicate with us within the social networks and platforms, eg write articles on our online presence or send us messages.

Integration of services and content of third parties

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit.f DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services Integrate services such as videos or fonts (collectively referred to as "content").

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information, such as visitor traffic, on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, time of visit, and other information regarding the use of our online offer.

Youtube

We embed the videos of the platform "YouTube" of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Google Fonts

We integrate the fonts (“Google Fonts”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Shariff sharing features

We use the data protection-safe "Shariff" buttons. “Shariff” was developed to enable more privacy on the Internet and to replace the usual “Share” buttons on social networks. It is not the user's browser but the server on which this online offer is located that establishes a connection with the server of the respective social media platform and asks, for example, the number of likes, etc. The user remains anonymous. You can find more information about the Shariff project from the developers of the c't magazine: www.ct.de.